QR Codes Continue to Gain Popularity

In 1994 a matrix barcode, now known as the QR code, was developed by Toyota as a way to track vehicles in the manufacturingprocess. It wasn’t until late 2011 that QR codes were adopted and widely used as a marketing tactic.  It’s intriguing that these small, static visual blocks are now a new technology utilized by businesses to offer a way for consumers to receive additional virtual information about promotions. But, these handy codes are completely foreign to a majority of mobile device users. Slowly, but surely, they have caught on with the consumer and proven to be a top resource for target consumers. [1]

Quick Response Code

According to a recent report from Nellymoser, QR codes have jump-started response rates from consumers and are now shown to have the highest response rate among direct marketing tactics.

QR codes have no limits on location, which is a no brainer advantage for any business. They can be found in magazines, on tv and in flyers just to name a few.

Most importantly, they are not limited to connecting consumers with a company’s website; however, when it does, it needs to direct to mobile websites – which loads quicker and provides the most relevant information. They can also direct consumers with a call-to-action via videos, sweepstakes, a social media page and even an eCommerce site.  Regardless of where one can find a QR code, it proves that consumers are actively engaging with their devices simultaneously with another medium.

Nellymoser’s report also found that codes promoting mobile coupons or a chance to enter a sweepstake have a higher response rate.

With the increasing success of these scan able blocks, businesses of all sizes, including one of the largest: Target, are being integrated into a well-designed mobile strategy.

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About torreyb

Torrey Burchak: I have a passion for education and am constantly searching for ways to expand my skills. My recent interests have led me to the wonderful realm of psychology, which I am planning to take this interest one step further by heading back to school, yet again. UT Undergrad Graduation 2008 Professional Background: My references from studies at U.T. along with strong working relationships can attest to my value as an honest hard-working individual. In my past role as MarketingDirector I have increased the company’s traffic, exposure and occupancy more than 30% in six months compared to prior years. When leasing I had the highest renewal rates by 10%. Through networking (social networking & partnerships) I have increased the marketing reach with a reduced budget from the previous years. Focus group surveys have established a higher caliber of event activities, which has resulted in greater resident retention and satisfaction. My client relation roles have allowed me to work with fortune 500 companies raising their annual revenues by more than $3 million with a single campaign implementation. Sometimes it's a thankless job, but I love the relationships I've made and the remarkable statistics and awards I've gained in my wake. Location of Yalamlam is ES.ofJeddah (Photo credit: Wikipedia) With my history of international travel I am focused on finding my niche in the marketing and healthcare industry. Being a UT Alumni, I am particularly interested in a competitive industry and diverse position such as my latest role as a creative and client relations manager. UT Austin offered a diverse community that stimulated my affinity to a multi cultural background. My experiences living overseas bring an understanding of interacting across cultural boundaries and the challenges that they present. These experiences are analogous to the need for building consensus and alliances within the well-known diversity of the marketing industry. Think (Photo credit: Wikipedia) Currently: My new direction in life and recent roles has allowed me to expand my horizons creatively and diversely. I will be furthering my studies, but I will simultaneously be working - like I said, I love furthering my skills. Montblanc (Photo credit: Freimut) My Blog: As a writer I have as many different styles as my colorful personality. I may decide to change it up every once in a while from a personal or colloquial standpoint to a noted more serious tone depending on how I feel. Enjoy and let me know what works best for you… Contact Info: tburchak@yahoo.com Partial Online Portfolio (contact me for more)

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