QR Codes Continue to Gain Popularity
In 1994 a matrix barcode, now known as the QR code, was developed by Toyota as a way to track vehicles in the manufacturingprocess. It wasn’t until late 2011 that QR codes were adopted and widely used as a marketing tactic. It’s intriguing that these small, static visual blocks are now a new technology utilized by businesses to offer a way for consumers to receive additional virtual information about promotions. But, these handy codes are completely foreign to a majority of mobile device users. Slowly, but surely, they have caught on with the consumer and proven to be a top resource for target consumers. 
QR codes have no limits on location, which is a no brainer advantage for any business. They can be found in magazines, on tv and in flyers just to name a few.
Most importantly, they are not limited to connecting consumers with a company’s website; however, when it does, it needs to direct to mobile websites – which loads quicker and provides the most relevant information. They can also direct consumers with a call-to-action via videos, sweepstakes, a social media page and even an eCommerce site. Regardless of where one can find a QR code, it proves that consumers are actively engaging with their devices simultaneously with another medium.
Nellymoser’s report also found that codes promoting mobile coupons or a chance to enter a sweepstake have a higher response rate.
With the increasing success of these scan able blocks, businesses of all sizes, including one of the largest: Target, are being integrated into a well-designed mobile strategy.