Text Marketing Changes the Future of Campus Security

Schools and universities alike have begun to use technology to their advantage as a security solution. According to Mashable, seventy-five percent of high school students and 90% of college students own a cell phone with over 70% that state SMS is their channel of choice. Adding a mobile strategy has shown to be the best form of communication to instantly notify the student body of a security threat.

Following the devastating shooting that took the lives of 33 people on April 16, 2007, Virginia Tech put in place changes to create a safer environment for their students and staff. Their improved reaction time and response plans may have helped advance security and prevent further actions of the recent shooter.

On December 8, 2011, news blasts and blogs stated that “thousands of students were alerted by cell phone that a gunman was on the loose and the [Virginia Tech] campus was locked down.”

* 12:15PM – Derick W. Crouse was shot in his unmarked cruiser during a routine stop.
* Shortly before 12:30PM – Police received a call from a witness.
* About 6 minutes later – The first campus wide alert was sent by email, text message and electronic signs in university buildings.
– The campus was vacant and still as everyone was told to go indoors and stay put.
* 15 minutes after the witness called police – A patrolling deputy sheriff noticed the shooter.
– Deputy watches the suspicious Ross Truett Ashley pacing the Cage parking lot. As the deputy circled, Ashley took his own life.

Did the vacant streets alter his plans for greater violence?  Did he know that thousands of students were already alerted by sms marketing?  Did the Virginia Tech mobile alerts provide a model for disaster response planning?

Some feel that due to the immediate release of the shooter’s whereabouts and actions through text message and other devices, lives were saved.

“The alert system worked exactly as expected,” said school spokesman Larry Hincker. “It’s fair to say that life is very different at college campuses today. The telecommunications technology and protocols that we have available to us, that we now have in place, didn’t exist years ago… We believe the system worked very well.”

Many government entities are starting to use mobile phones as an asset to help school safety, security, and police. 98% of text messages are opened, generally within the first 3 minutes they are received, and nations around the world are taking advantage of it.

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About torreyb

Torrey Burchak: I have a passion for education and am constantly searching for ways to expand my skills. My recent interests have led me to the wonderful realm of psychology, which I am planning to take this interest one step further by heading back to school, yet again. UT Undergrad Graduation 2008 Professional Background: My references from studies at U.T. along with strong working relationships can attest to my value as an honest hard-working individual. In my past role as MarketingDirector I have increased the company’s traffic, exposure and occupancy more than 30% in six months compared to prior years. When leasing I had the highest renewal rates by 10%. Through networking (social networking & partnerships) I have increased the marketing reach with a reduced budget from the previous years. Focus group surveys have established a higher caliber of event activities, which has resulted in greater resident retention and satisfaction. My client relation roles have allowed me to work with fortune 500 companies raising their annual revenues by more than $3 million with a single campaign implementation. Sometimes it's a thankless job, but I love the relationships I've made and the remarkable statistics and awards I've gained in my wake. Location of Yalamlam is ES.ofJeddah (Photo credit: Wikipedia) With my history of international travel I am focused on finding my niche in the marketing and healthcare industry. Being a UT Alumni, I am particularly interested in a competitive industry and diverse position such as my latest role as a creative and client relations manager. UT Austin offered a diverse community that stimulated my affinity to a multi cultural background. My experiences living overseas bring an understanding of interacting across cultural boundaries and the challenges that they present. These experiences are analogous to the need for building consensus and alliances within the well-known diversity of the marketing industry. Think (Photo credit: Wikipedia) Currently: My new direction in life and recent roles has allowed me to expand my horizons creatively and diversely. I will be furthering my studies, but I will simultaneously be working - like I said, I love furthering my skills. Montblanc (Photo credit: Freimut) My Blog: As a writer I have as many different styles as my colorful personality. I may decide to change it up every once in a while from a personal or colloquial standpoint to a noted more serious tone depending on how I feel. Enjoy and let me know what works best for you… Contact Info: tburchak@yahoo.com Partial Online Portfolio (contact me for more)

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